Dear gamechangers,

Back in 2016, building Arabic-first AI seemed like taking a big leap of faith. The necessary infrastructure still wasn’t fully in place, the commercial viability wasn't yet proven, and many didn’t see the point.

But we did.

We understood the challenges ahead, but also saw that businesses would increasingly need to connect with customers in their own language and cultural values to remain competitive. And we were right.

Earlier this month, we announced that we’d secured $30 million in Series B investment, the largest funding round ever given to an AI company in the Arab world. It’s a huge moment for us, and for everyone who believes that regional intelligence and customer understanding will guide the next decade of growth.

Still, milestones like these aren’t the finish line but checkpoints. They remind us that long-term conviction pays off, and that staying close to the people you serve is the best strategy there is. What matters now is how we move forward.

So as things move faster—technology, expectations, customer behavior—staying grounded in our principles becomes harder, but more important. We hope this space continues to bring you practical tips, new perspectives, and just enough clarity to support your work, month after month.

More soon,