Dear game changers, Eid Mubarak,
There's something truly special about these quiet days following Eid, isn't there? As celebrations settle, we're granted this perfect moment to catch our breath and reflect on our performance and plans for the future.
The challenge before us today extends beyond mere technology. It cuts right to the heart of our cultural identity. We cannot help but wonder how we might harness AI to strengthen our identity rather than dilute it.
At Lucidya, this vision of technology that honors who we are has been central to our mission from day one. Faced with a choice—to follow what everyone else was doing or create something completely new—we chose the road less traveled. We decided to build our platform from the ground up to authentically reflect our reality and address our specific needs.
We simply couldn't accept offering imported solutions that fail to understand our speech patterns or interaction styles. We knew in our hearts we could create something better, something truly our own.
We’re debuting with The Masterclass Series, our expert-led sessions designed to help you unlock the full value of Lucidya’s capabilities.
Data can offer incredible insights—but only if you know how to use it! Join our Product Marketing Manager, Mohamed Alshammari, and Customer Success Manager, Hind Sebbar, for a 20-min crash course on making the most out of Lucidya’s Custom Dashboards.
Walk away with practical dashboard tricks to better monitor multiple accounts, spy on competitors (ethically!), and make sense of data using comparison charts. All before your coffee gets cold.
What 1.7B Impressions from LEAP 2025 Reveal About the Arab World's Tech Future
We used our AI-powered Monitor solution to go beyond surface metrics and understand what really drove engagement at this year’s LEAP. The resulting report offers a nuanced view of sentiment patterns and conversation drivers that signal important shifts in how innovation resonates across the region.
Digital Communications and PR Senior Analyst, Saudi Air Navigation Services

Our Eid gift to you: Hot takes and cool CX insights that blend holiday learnings with practical business value:
Personalization and customization are often mistaken as one. Showing customers products based on past purchases or addressing them by name in emails isn't personal. It's automated pattern recognition that sometimes feels intrusive rather than intimate.
True personalization in our region means understanding relationship context, respecting cultural boundaries, and recognizing when not to be personal. The smartest CX is both data-powered and culturally in tune.