Dear gamechangers,
Last month, we had the tremendous honor of hosting His Excellency the Minister of Communications and Information Technology, Eng. Abdullah Alswaha at Lucidya. His presence at this crucial juncture of our journey and his profound recognition of the substance of our efforts was both humbling and galvanizing for a team devoted to proving that Saudi technology can compete on the global stage.
At Lucidya, dreams aren't individual pursuits but collective aspirations. We build with and for our region, grounded in the conviction that technology should reflect the language, values, and complexity of the people it serves, while avoiding simplistic or preconceived views of their realities.
If you seek clearer audience insights, stronger customer connections, or sharper strategy, we invite you to dream with us. Today, Lucidya proudly advances more than 25 objectives within Vision 2030. With purpose and resolve, we shall continue to turn insight into action and develop technology rooted in the needs of our region and the voices of its people. Together, let us reach for infinity and beyond!
Upcoming event
CX-PLORE, The Masterclass Series – Uncover what people aren’t saying out loud
Featuring: Surveys + Social Listening
Join Mohammed AlShammari (Product Marketing Manager) and Hind Nour (Customer Success Manager) for a short, hands-on session where they’ll take you through a structured approach to combining organized survey data with the authentic insights from social listening to spot the hidden signs of audience frustration and get to the root of issues causing dips in engagement or repeated complaints.
July 23rd, 2025
7:00 PM (GMT+3)
20 mins
Session in Arabic
We were profoundly honoured to welcome His Excellency Eng. Abdullah Alswaha, Minister of Communications and Information Technology, to our Lucidya headquarters. His visit brought tremendous meaning to our entire team as we had the opportunity to demonstrate our Arabic-first AI solutions and discuss their impact across the Kingdom and beyond.
His Excellency’s generous recognition of our contributions to Saudi Arabia’s technological advancement filled us with renewed purpose, a recognition that holds profound significance for us as builders of Arabic AI. As a Saudi company, we remain devoted to developing technology that understands our region's linguistic heritage whilst contributing meaningfully to the transformative objectives of Vision 2030.
Small celebrations along the way
Three lovely recognitions came our way this month.
We're grateful these arrived just as companies across sectors are realising that Arabic customer conversations require AI trained on regional nuances, not generic language models. Our Saudi roots mean we've been building for these exact requirements from day one.
A warm welcome to this forward-thinking organization who’s joined the Lucidya family. We're honored (and, let's be honest, pretty excited) to partner with this remarkable brand, along with others, on their journey to CX excellence.






Say hello to Lucidya's new interface
We’ve redesigned Lucidya's interface to make it easier to access your favorite tools, stay focused, and customize your navigation based on your needs.
What’s new?
A cleaner, more organized navigation sidebar
"OmniChannel" is now under Social Listening
A new look and better placement for the Luci icon—always within reach
Read the full article to explore all the updates.
Email now live as a data source in OmniServe!
We’ve officially added Microsoft/Outlook Email as a native data source in OmniServe (Engagement), expanding your omnichannel capabilities to manage email conversations alongside social media and chat, all in one unified inbox.
Lucidya has been quietly taking notes…
Through our AI Monitor and its social listening powers, we’ve been capturing what people truly say when they think only their friends are paying attention, transforming these candid exchanges into revealing insights about what customers actually want.
Don't miss our next revelation. Follow our LinkedIn for upcoming insights that might just be about your industry:
At a Saudi Bank
Director of Business Development

Missed our last masterclasses?
Watch them now!
Oops! Did our last CX-PLORE masterclass on Custom Dashboards slip through your calendar? The full recording is ready on YouTube whenever you are!
Custom Dashboards
Learn how to create powerful, personalized dashboards to track your key metrics.
Monitor Your Brand Reputation in Real-Time
Learn how to track brand mentions and keywords that are relevant to your brand, and build live dashboards to share with externals or leadership.
Lucidya Alerts
Learn how to create powerful, personalized dashboards to track your key metrics.
Hot takes and cool CX insights from our team's recent deep dives:
One in every four new enterprise clients in H1 2025 switched from global CXM vendors to Lucidya